In the world of business we are faced with so many choices. We are often hoping to do the right things, but inevitably end up spending great reserves of time and energy to "try" to accomplish our business objectives. It is the forced effort that actually pushes us away from our business initiatives, rather than bringing these closer to us. This is based on a false sense of what actually draws business and opportunities to us. We need to learn to shift into the intention of attracting our business objectives rather than striving to reach these. The shift is to move into a position of effortless attraction.

Effortless attraction is based on knowing what you desire and having your words, actions and attitudes be congruent with your desire. By having a very clearly defined objective you make it clear what your intended outcome is for your business. Once you are clear on your intended outcome then you set the energy of attraction in motion by continuing to move in the direction of your desire. Step by step you will be completing actions that are directly in alignment with your business goal. For instance, if your goal is to increase your sales, then your day to day activities will be involved in the intention of increasing sales while attracting to you the people and circumstances that are in direct alignment with your product or services. By making the contacts and completing the follow-through you are expanding the opportunities to attract your next sale. Too often our actions are not in alignment with our intent and we distort or move away from creating what we have decided we would like to attract in our business.

In attracting the opportunities you desire you can do this more congruently when your beliefs and attitudes are in alignment with your desire. If you believe you deserve and are able to attract sales or new business opportunities you will be attracting this to you. If you are focused on how you are not meeting your objectives and the litany of reasons why people are not interested in your services, you will continue on this course. The choice to hold the intention and match your attitude and belief with your intention is what will bring you success in fulfilling your business objectives. The focus of your desire, action and attitudes will make the difference between meager results or fulfillment. Clearly establish your business objectives and be willing to stay focused and on task as you expand the attraction to your business!